Spotting A Fake Website

Rachel Statzell • October 18, 2023

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Picture this...

 You are searching around for a new pair of shoes. You find a GREAT deal, so you are about to check out and enter your debit card information.

 Are you sure this website is legitimate? A common practice among scammers today is creating copycat websites to mimic (almost convincingly) popular retailers. Consumers visit these websites and willingly hand over their banking information, personal details, and much more without even realizing they aren't on the 'real' website. The biggest culprit is social media. Facebook marketplace and Instagram business accounts are popping up daily, and it is hard to sort through the duds to get to the 'real deal' retailers. Here are some things to look for in order to spot a fake website.

1. Take a look at the URL of the website

In doing research for this blog, I came across, pretty quickly, a fake Nike website. This was found on Facebook Marketplace, and advertises itself as a Nike retailer. The first thing to notice is the URL. While the real Nike website is nike[dot]com, take a look at the web address for this scam website. Some scammers will try to be clever and put a spin on the original retailer, for instance, nikee[dot]com or nikeshoes[dot]com. Others, like this website, don't even try to pretend they are the original retailer.

2. Look at the website design for inconsistencies or flaws

Although this website is fairly well made, there are a few signs that it is not an authentic Nike dealer. If you browse through the pages, you will see small typo's, missing or broken hyperlinks, and inconsistent font designs. While mixing fonts is not uncommon with legitimate websites, doing so mid-paragraph or sentence is a little odd. Take a look at the overall website and get the feel for it. Does it seem professionally made? Take this into consideration alongside all of our other suggestions when making your final decision on the authenticity of the website.

3. "Too good to be true" discounts

A quick review of Nike's website shows these sneakers retail for between $610-489-7239 -$610-489-7239. Currently, as of the writing of this blog, Nike also has a 20% discount sale on select styles. This website is selling the same shoes for a fraction of the cost. As a matter of fact, almost every item on this website is as much as 80%-85% off retail price. Let this be a big red flag that the authenticity of the website might be suspect. Another tactic that scammers will use when selling fake items is putting some trackers at the bottom of the listing. Usually, a timer counting down until a sale ends, or how many people are viewing the item, or "only XXX left!". This creates a sense of urgency to entice you to make an impulse purchase.

4. Minimal contact information, unusual payment methods, and/or stringent or non-existent return policy

 Another great way to research if a website is legitimate or not is to look at their contact information, accepted payments, and return policy. Very often, if a website is set up with the intent of scamming you, it is not going to make it easy for you to get in touch with them. A "contact me" tab will usually be the most you will get, possibly with a generic email address to go along with it. Note here on our fake Nike website, on the Contact Us page, there is a broken Captcha hyperlink. Also, read the few lines before the form; they don't sound quite right, do they? This website's return policy reads a lot like a tax manual, with multiple rules and vague promises that maybe they will accept your return if you meet their unattainable requirements. Most larger retailers have a rather broad return policy, as their priority is keeping customers happy rather than fraudulently taking their money. Also, take a look at the section in bold in the return policy, which reads "...a product back unless it has been approved." This is what was referred to in tip #2 by the overall professionalism of the website. Simple spelling errors say a lot. Lastly, look over a website's accepted payment methods. We are in the era of P2P merchants, so having a half dozen or more acceptable payment methods is not unheard of. However, watch out for unusual methods being pushed by a retailer, such as Bitcoin or other less popular platforms. Notice on our scam site, another broken image link is below the Payment Methods paragraph.

5. Bad reviews or general low trustworthiness

 Finding out if a website is reputable can be much easier thanks to a few dedicated websites. Sites like Who.Is , Scamadvisor , and even Google's safe browsing tool will help give you the added information you need to make a decision about the legitimacy of a website. When going to Scamadvisor, we can see that our fake website is just tanking in the confidence meter with a 1/100 and a note that caution is needed. Take heed if the retailer you are browsing shows up like this.

Additional websites you can visit to educate yourself on how to spot a scam website, or to report or research a possibly fraudulent website: Better Business Bureau BBB Scam Tracker Scam Void Google Safe Browsing Tool Google Scam Website Reporter Who.is ScamAdvisor

What if my information has been compromised?

If you happen to be a victim of fraud, there are several steps you should take immediately to limit the damage a scammer can do and reduce your exposure to future fraud.

Contact your financial institution right away and let them know your information has been compromised

 Make sure your debit/credit cards are deactivated, and new ones are issued. If your account/routing number has been compromised, consider closing the account and opening a new one.

 Change any passwords to accounts where sensitive information exists. Start with banking apps and move outward from there.

Remove any software or apps that could potentially have been the culprit of compromising your information.

Have your phone or computer been looked at by your mobile carrier or a reputable PC repair company for any malicious 'leftovers'.

The Bottom Line...

When it comes to safe shopping/browsing online, educate yourself before putting your personal information out there. Never share sensitive information such as card numbers, account numbers, or PINs with any establishment that does not take your privacy seriously. Also, just because it comes from social media does not automatically make it trustworthy. Do the independent research on the user and website before handing over your card number. If by chance your information is compromised, act quickly to limit the damage.

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Home equity is generally the difference between the current value of your home and the amount you still owe on loans secured by the property. For example, imagine your home is currently worth $300,000, and you owe $190,000 on your mortgage. $300,000 home value – $190,000 mortgage balance = $110,000 in home equity That doesn't necessarily mean you can—or should—borrow the full $110,000. The amount a homeowner may qualify to borrow depends on factors such as the property's value, outstanding mortgage balances, credit history, income, lender requirements, and the borrower's overall financial situation. A home equity loan allows a homeowner to borrow a specific amount of money using the home as collateral. The funds are generally received as a lump sum and repaid over a set period. The Consumer Financial Protection Bureau provides a helpful explanation of how home equity loans work and the responsibilities that come with borrowing against your home. Another option you may hear about is a home equity line of credit, or HELOC . Unlike a home equity loan, which typically provides the borrowed amount upfront, a HELOC is a revolving line of credit, allowing borrowers to draw funds as needed, subject to the terms of the account. The two products work differently, so it's important to understand which type of borrowing you're considering. Home Repairs: When the House Doesn't Wait Some home expenses are carefully planned years in advance. Others show up as a dripping ceiling, a cold house in January, or a water heater that suddenly decides it has reached retirement age. Major repairs are one reason homeowners may explore their home equity options. These could include: Roof replacement or significant roof repairs Heating or air-conditioning system replacement New windows Plumbing repairs Electrical work Water or structural damage Septic or sewer repairs Other major systems needed to keep the home safe and functional Imagine, for example, that several projects begin to overlap. A homeowner learns that a major HVAC replacement will cost approximately $12,000 and discovers another $6,000 of necessary plumbing work. Rather than looking only at each expense separately, the homeowner now has an estimated $18,000 home repair project to consider. That doesn't automatically make a home equity loan the right solution. It does, however, illustrate why some homeowners look into home equity financing when an expense is too large to comfortably absorb with regular monthly cash flow or available savings. Before borrowing, it's helpful to get detailed estimates and understand the full scope of the work. Building some room into the project budget for unexpected expenses may also help prevent a project from becoming financially strained midway through. Home Improvements: Investing Back Into Your Space Not every home project begins with something breaking. Maybe the kitchen has been on your wish list since you moved in. Perhaps an unfinished basement could give your family badly needed living space. Or your home may need modifications that make it safer or more accessible as your family's needs change. Homeowners may consider home equity financing for improvements such as: Kitchen renovations Bathroom renovations Finished basements Additions Flooring Energy-efficiency improvements Exterior improvements Accessibility modifications Aging-in-place updates Larger renovation projects can involve several individual expenses. For example, suppose a homeowner is considering: Kitchen updates: $18,000 Flooring: $7,000 Electrical improvements: $4,000 Total planned project: $29,000 Looking at the entire $29,000 project instead of the individual pieces can help the homeowner decide how much they actually need to finance—and whether the project makes sense within their overall budget. It's also worth separating "What would I like to do?" from "What does the house actually need?" There is nothing wrong with improving a home simply because you want to enjoy it more. But because a home equity loan is secured by your property, the reason for borrowing deserves careful consideration. And although some improvements may increase a home's value, homeowners shouldn't assume that every dollar spent on a renovation will be recovered when the property is eventually sold. Larger Planned Expenses Home equity loans aren't limited strictly to home repairs and renovations. Depending on the lender and loan terms, funds may be available for other purposes as well. A homeowner might explore home equity when faced with a larger planned expense that would otherwise require a significant amount of cash at once. The important word here is consider . Just because home equity is available doesn't mean borrowing against your home is automatically the best way to pay for every large expense. Remember: a home equity loan is secured by your house. The Federal Trade Commission and the National Credit Union Administration's MyCreditUnion.gov both emphasize that borrowers should understand the risks, costs, and repayment obligations involved when using their homes as collateral. That makes it important to compare your options. Ask yourself: Is this expense necessary or optional? How long will I benefit from what I'm financing? Are there other ways I could pay for part or all of the expense? What would happen to my budget if my financial circumstances changed? Sometimes the best decision is to borrow. Sometimes it's to borrow less. And sometimes it's to wait, save, or explore another financing option. The goal should be to choose the option that makes sense for your circumstances—not simply choosing the largest amount available. Think Beyond the Monthly Payment When comparing borrowing options, it's easy to focus on one number: "What will my payment be?" The payment absolutely matters. It needs to fit comfortably into your monthly budget, but it shouldn't be the only number you consider. Suppose two loan options finance the same project. One provides a smaller monthly payment by stretching repayment over a much longer period. The smaller payment might initially seem more attractive, but a longer repayment term can also mean paying interest for a longer period. That's why it's important to consider the loan as a whole. Look at factors such as: Amount borrowed Interest rate Annual Percentage Rate (APR) Loan term Monthly payment Fees or closing costs Total amount repaid over the life of the loan The CFPB specifically recommends looking beyond the monthly payment when evaluating home equity borrowing because home equity loans may also involve upfront fees and other costs. Here's another simple example. Imagine you're planning a $30,000 renovation , but you already have $8,000 saved specifically for the project. Rather than automatically financing all $30,000, you might consider whether using some savings and borrowing a smaller amount makes sense: Estimated project: $30,000 Available project savings: $ 8,000 Potential amount to finance: $ 22,000 T hat doesn't mean using your savings is always the correct choice—you may need to preserve an emergency fund or other reserves. It simply illustrates why determining how much you actually need to borrow can be just as important as determining how much you qualify to borrow. Six Questions to Ask Before Borrowing Against Your Home Before applying for a home equity loan, give yourself a little homework. 1. What is the project expected to cost? Whenever possible, get detailed quotes or estimates. Knowing whether you're planning for a $10,000 project or a $35,000 project makes a major difference. And don't forget the expenses surrounding the project—not just the headline price. 2. How much equity do I have? Start with an estimate of your home's current value and subtract what you owe on your mortgage and other property-secured loans. Keep in mind that this gives you an estimate of your equity; it doesn't determine the amount you will ultimately be able to borrow. 3. How much do I actually need? There's a difference between how much you can borrow and how much you need. Start with the expense itself, then consider available savings and other resources before determining your requested loan amount. 4. What payment fits comfortably into my budget? "Technically affordable" and "comfortably affordable" aren't always the same thing. Consider your regular obligations as well as less predictable expenses. A payment that leaves absolutely no breathing room in the household budget can become stressful when the car needs repairs, property taxes change, or another unexpected expense arrives. 5. How long will I be paying for it? Think about the relationship between the expense you're financing and the length of the loan. A lower payment spread over a longer term may sound appealing, but consider the total borrowing cost and how long you want the obligation to remain in your budget. 6. Is borrowing against my home appropriate for this expense? This may be the most important question of all. With a home equity loan, your home is collateral . If you are unable to repay a home equity loan according to its terms, foreclosure is a potential consequence. That doesn't mean homeowners should be afraid of home equity borrowing. It means the decision deserves the same thoughtful approach you'd give any other major financial commitment. Put Your Home Equity to Work Thoughtfully Your home can represent much more than the place where you live. After years of mortgage payments and homeownership, the equity you've built may provide another financial option when a major expense comes along. Whether you're replacing a roof, updating an aging kitchen, improving your home's accessibility, or planning another expense, the first question shouldn't necessarily be, "How much can I borrow?" A better place to start may be: "What am I trying to accomplish, what will it really cost, and what borrowing option fits comfortably into my financial picture?" Those are questions worth talking through with someone before making a decision. Talk With Superior Credit Union At Superior Credit Union , we're here to help you understand your options—not simply hand you a loan. If you're considering a home repair, renovation, or another larger expense, our team can help you learn more about available home equity options, how the borrowing process works, and what factors you should consider before moving forward. Learn more about Superior Credit Union home equity options and talk with our team about what may fit your situation. Additional Home Equity Resources For homeowners who would like to do some additional research, these independent resources are a good place to start: Consumer Financial Protection Bureau: Learn what a home equity loan is and how home equity loans and HELOCs differ. CFPB: What Is a Home Equity Loan? MyCreditUnion.gov: The National Credit Union Administration's consumer resource explains home equity loans, lines of credit, and factors borrowers should consider. MyCreditUnion.gov: Home Equity Loans and Lines of Credit Federal Trade Commission: Review consumer information about borrowing against the equity in your home, including costs and potential risks. FTC: Home Equity Loans and Home Equity Lines of Credit Internal Revenue Service: For questions regarding the possible tax treatment of mortgage or home equity interest, review IRS guidance and speak with a qualified tax professional. IRS: Mortgage Interest Deduction Information
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